Our Mission
The Silent Tax on Every Indian Smile.
Most dental emergencies don't happen overnight. They're the result of years of small compromises — cheap toothpastes built for freshness, not protection. Naxodent exists to break that cycle.
The Problem
India's Oral Health Crisis
India openly debates income tax, GST, and the rising cost of living. But there is a tax almost every Indian pays that never appears on any government ledger — the silent tax of dental neglect.
It begins quietly — a small sting while drinking chai, a spot of blood while brushing. You ignore it. Everyone does. But the cost escalates fast. A root canal costs ₹6,000–₹15,000. An extraction with implant: ₹20,000–₹50,000. Oral cancer treatment: ₹3,00,000+.
This isn't because Indians are lazy or unaware. It's because the toothpaste most Indians use every day is built for cosmetic appeal — freshness, foam, a minty feeling. Not for the real threats: sugar, tobacco, diabetes, and gum inflammation.
95%
of Indians have some form of gum disease
Source: Indian Dental Association
36%
of global oral cancer cases come from India
Source: NAMS Task Force 2025
₹30,000
average cost of a root canal episode
Source: Practo / Clove Dental
₹100
cost of 3 months of Naxodent protection
Source: Naxodent
The Solution
Not Invention. Accessibility.
We didn't discover new molecules. We didn't invent breakthrough science. We did something more useful: we took the globally proven, clinically recommended trio of ingredients and made them accessible, affordable, and available for everyday Indians.
The advanced, medical-grade formulations exist. They work. They are clinically proven. But they were locked behind expensive premium brands, specialty pharmacies, and dental prescriptions — accessible only to those who could already afford the dentist. Naxodent closes that gap.
The Science
The Tri-Active Shield
Three clinically proven actives, selected specifically for India's oral health profile.
Sensitivity Relief
The Silencer
Potassium Nitrate 5%
Depolarises nerve fibres within dentinal tubules, preventing pain signals from reaching the brain. On the WHO Essential Medicines List. Gold-standard desensitiser in clinical dentistry with 30+ years of safety data.
Cavity Prevention
The Architect
Sodium Monofluorophosphate 0.7%
Remineralises enamel and inhibits acid-producing bacteria at the molecular level. Added to the WHO Essential Medicines List in 2021 for the first time. The only chemically proven anti-caries agent recognised by WHO, FDA, and ADA.
Gum Disease
The Defender
Triclosan 0.3%
Reduces bacterial biofilm formation that causes gingivitis. A systematic review of 16 RCTs shows 19–23% reduction in gingivitis vs standard fluoride toothpaste. Critical in India where gum disease links to diabetes complications in 75+ million diabetic patients.
The Promise
A ₹100 shield against
₹10,000 emergencies.
Naxodent isn't a cosmetic toothpaste. It's preventive medicine made affordable.
Root Canal
₹15,000–₹30,000
150–300× cost of Naxodent
Gum Surgery
₹20,000–₹50,000
200–500× cost of Naxodent
Crown / Cap
₹8,000–₹20,000
80–200× cost of Naxodent